USA Pear Middle East

The Pear Bureau Northwest is a non-profit marketing organization that promotes, advertises, and develops international markets for fresh pears grown in Oregon and Washington.These “top quality” pears are represented around the globe by professional representatives who work on organizing and executing special marketing activities that boost sales and consumption of USA pears. Diverse promotional tools are used to highlight the different varieties of USA pears, their quality aspects, nutrition benefits, and cooking attributes. These tactics target different market sectors and include sampling, merchandizing, foodservice seminars, trade visits and exhibitions, as well as health and wellness events. Naturally healthy and harvested by hand, USA Pears are highly regarded as premium quality fruit, coveted for their distinct flavor and versatility in culinary creations.